Has Your Email Marketing Strategy Gone Stale?
Building a DTC e-commerce brand is challenging. With limited resources, your email marketing—a vital revenue driver—often gets neglected.
Instead of struggling alone or risking subpar results, why not partner with a team of email marketing specialists who can deliver premium work and tangible results at a fraction of the cost of an in-house team?
Ignite Your Email ROI With Gummy-Powered Jet Fuel
Gummy Bear Marketing is a specialized email marketing agency for DTC e-commerce brands. We offer end-to-end services including strategy, copywriting, design, implementation, analytics, and optimization.
As your dedicated partner, we function as an extension of your team, focusing on:​
Boosting customer acquisition and conversion rates
Generating 30-40% of total revenue via email
Improving customer retention & lifetime value (LTV)
Driving sustainable and profitable growth
Our commitment is to treat your brand with the same care and dedication we would our own, ensuring your growth and success.
Emails So Sweet, Your Subscribers Will Get a Sugar Rush
We reject the cookie-cutter approach to email marketing. Instead, we craft each email from scratch, blending creativity with data-driven strategy. Our goal is to create engaging, value-packed emails that stand out in crowded inboxes, nurture your audience effectively, and build strong brand loyalty.
By prioritizing quality over quantity and value over constant discounting, we help you cultivate lasting customer relationships that drive repeat business, reduce unsubscribes, and ultimately boost your bottom line.
The Gummy Bear Process
We drive results through a systematic approach, outlined in these six steps:
1. Audit + Evaluate
We dive deep into your current email marketing efforts, leaving no stone unturned.
Our comprehensive audit reveals hidden opportunities and pinpoints areas for improvement, setting the stage for transformative growth.
2. Research + Strategize
Armed with data, we craft a tailored strategy that aligns with your brand and resonates with your audience.
This blueprint for success combines industry best practices with innovative approaches unique to your business.
3. Craft + Design
Our creative team brings your strategy to life, crafting compelling copy and eye-catching designs for both automated flows and targeted campaigns.
Each email is a masterpiece, carefully constructed to engage, delight, and convert your subscribers
4. Implement + Execute
We execute flawlessly by setting up and scheduling everything properly in your Klaviyo account.
Our meticulous approach ensures that every email is sent at the right time to the right people, maximizing engagement and impact.
5. Analyze + Optimize
We don't just set it and forget it – we continuously monitor performance and gather insights.
This data-driven approach allows us to fine-tune campaigns in real time, ensuring your email marketing is always operating at peak efficiency.
6. Celebrate + Repeat
We'll cheers to your email marketing success as we continue to help you grow month-over-month with our full-service email marketing.
We're here for the long run and we can't wait to be your long-term email marketing partners.
Your Email List Is Hungry for Some Gummy Bear Magic.
With this strategic process in place, we strive to achieve one primary outcome: to scale your business and turn your emails into a revenue powerhouse that generates 30-40% of your total income.
Let's work together to profitably scale your brand, increase your customer retention, and boost your customer lifetime value by whipping up a batch of sweet, chewy email campaigns that your subscribers can't resist.
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How often am I charged?Automated flows are one-time payments, while monthly campaigns are billed every 28 days. You'll only pay what you see - no hidden fees or surprise charges. For monthly campaigns, your first payment is processed at signup, and subsequent payments are automatically charged every 28 days. You can modify or cancel your subscription anytime through your client portal.
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How does email marketing help grow my e-commerce brand?Email marketing is one of the most profitable ways to grow your e-commerce brand, yet many businesses overlook it. It's essential for customer retention, increasing lifetime value, and maintaining consistent engagement with your audience. 1. For every dollar invested in email marketing, you get about $42 in return. This high return comes from communicating with people who already know your brand, rather than constantly spending on new customer acquisition. 2. Your email list is a valuable asset you own. Unlike social media followers or paid advertising, you're not affected by platform changes or rising costs. With most people checking their email daily, you have a reliable way to reach your customers. 3. Most brands aren't using email marketing effectively. They focus heavily on paid ads to find new customers while neglecting their existing ones. This is a costly mistake - selling to existing customers is five times more profitable than acquiring new ones, with significantly higher success rates. 4. The key is implementing email marketing properly. This means having the right flows in place, maintaining consistent campaigns, and effectively segmenting your audience to only send to an engaged audience. When done right, regular email communication builds stronger customer relationships and drives predictable revenue growth. This is exactly how top brands are achieving 30-40% of their total revenue from email marketing alone. This is why we're passionate about helping brands unlock their email marketing potential. Through strategic automated flows and engaging weekly campaigns, we help our clients transform email from an underutilized channel into their most reliable and profitable revenue driver.
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Do I need to share my login details?No, you'll never need to share your login credentials. After signing up for our services, simply add our work email as a team member to your ESP account. This gives us secure access to manage your email marketing while you maintain full control of your account. We'll guide you through the process to ensure we have access to everything needed to manage your email marketing effectively. Note: Some ESPs may require a plan upgrade to add additional team members.
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How will I communicate with your team?Your communication will be handled through our Client Portal or email with your dedicated account manager. We aim to respond multiple times throughout the day, with guaranteed responses within 24 hours (excluding weekends). We keep all communication in written form to ensure transparency and accuracy. With everything documented, there's no room for misunderstandings or miscommunication. This means everyone involved in your account has access to the complete history of our conversations, leading to better service and consistent results.
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How much does it cost?We strongly believe there's nothing in the market quite like us when it comes to email marketing. Gummy Bear Marketing is one of the most affordable full-service email marketing agencies, with simple and transparent pricing that's 60% cheaper than most alternatives. Automated email flows start from $200 per email, while monthly email campaigns start at $600 per 28 days for 4 emails (equal to $150 per email). For that price, we handle everything: research, strategy, design, copywriting, analysis, optimization, and setup right in your ESP. See all our pricing and services here.
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Email marketing is overwhelming, what should I start with?Email marketing can seem overwhelming at first, but there's a clear path to get started. If you're a new brand or haven't set up email marketing yet, here's what we recommend: Start with these essential automated flows that will drive sales on autopilot: Welcome Flow (5-8 emails) Abandoned Checkout Flow (3-5 emails) Abandoned Cart Flow (3-5 emails) Post-Purchase Flow (5-8 emails) Review Request Flow (3-5 emails) Sunset Flow (3 emails) For monthly email campaigns, start with 1-2 emails per week to maintain consistent engagement with your audience. While there is an upfront investment to build these essential flows, they're designed to generate consistent revenue on autopilot. As your email list grows and more people enter your flows, you'll make your investment back quickly and see growing returns from there onwards. For more established brands, we recommend implementing the additional flows beyond the essentials to capture more sales opportunities and build deeper engagement. VIP Flow (3 emails) Back-in-Stock Flow (3 emails) Replenishment Flow (3 emails) Winback Flow (3 emails) Browse Abandonment Flow (2-5 emails) Site Abandonment Flow (1 email) Anniversary Flow (1 email) For monthly email campaigns, these brands should be aiming for 3-5 campaign emails per week. Remember, you don't need to build everything at once. Start with one flow per month plus regular campaigns. As long as you have a great product and you're consistently growing your email list through organic and paid traffic, your email marketing will drive significant results month over month.
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What kind of email campaigns will you create?Email campaigns are meant to keep your subscribers engaged and drive consistent sales, therefore we're going to create a variety of valuable, engaging content for your brand like: • Benefits and feature highlights • Product and category spotlights • Customer testimonials and reviews • FAQ and educational content • Tips, tricks, and how-to guides • Comparison and value proposition emails • Promotional and sales campaigns • Seasonal and timely offers Each campaign is designed to be short, quick, and provide micro value - focusing on just one product, category, offer, or idea. With attention spans shorter than ever, we ensure your customers get clear value within 3-5 seconds of opening the email. They should be able to skim through and completely understand the message before their morning coffee is done brewing. We alternate email campaigns between your best-selling products, categories, and offers. You'll fill out a quick questionnaire each month to let us know what products, categories, or offers you'd like us to promote the following month.
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How do I get started?You can sign up directly through our website's pricing section. During checkout, select the services you'd like - automated flows, monthly campaigns, or both. If you want to speak with someone before signing up, schedule a demo with us here. After signing up, you'll get immediate access to your dashboard and our Onboarding Questionnaire. The sooner you complete this, the faster we can begin. We'll start by researching your business and industry in-depth. Then we'll create your automated flows and/or first week of campaigns. You'll receive a preview of your emails for review. Simply request revisions or approve, and we'll set everything up in your ESP. Automated flows take 5-10 business days depending on the number of emails needed. Monthly campaigns are delivered weekly. The longer we work together, the better we'll understand your brand and audience. This means faster delivery and even better results over time.
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What is an ESP?ESP stands for Email Service Provider - a platform that allows businesses to create, send, and manage email marketing campaigns like Klaviyo, Mailchimp, ActiveCampaign, or Drip For e-commerce email marketing, our preferred ESP is Klaviyo as it's optimized for e-commerce brands and integrates seamlessly with Shopify. While we're comfortable working with any ESP, we recommend Klaviyo for its robust e-commerce features and ease of use. If you sign up for our monthly campaigns, we'll help you migrate to Klaviyo at no additional cost.
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Are the emails custom made just for my e-commerce brand?Yes, every email we create is uniquely crafted for your business. While we follow a proven, streamlined creation process, the end result is always fresh and unique. We build each campaign and flow from scratch, incorporating your brand voice, style, products, and images. Our expert copywriters and designers create fresh content specifically for your audience - we never use recycled templates. Each email is strategically designed to match your brand's unique goals and values.
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Do I need to sign any contracts?There are no contracts or hidden fees with our services. You'll only pay what you see - whether it's a one-time payment for automated flows or recurring payments every 28 days for monthly campaigns. We believe in earning your business through results, not long-term commitments. If you ever decide to stop our services, simply click 'cancel subscription' in your client portal. No phone calls, no emails, no hassle - you have complete control over your subscription.
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Do you provide refunds or money-back guarantees?No, we do not have money-back guarantees and all of our services are non-refundable. Each email campaign and flow is custom-created for your brand, involving significant research, strategy, and manual work. While we're committed to your satisfaction and will revise content based on your feedback, this isn't a "pay only if you like it" service. You're investing in professional creative work based on your brief and requirements. We don't make unrealistic promises about specific results or engagement rates. Instead, we focus on delivering quality work and implementing revisions within the original scope. While you might find agencies offering "money-back guarantees," be cautious of their fine print - high retainers, hidden fees, long-term contracts, and strict conditions to qualify for that guarantee. We prefer transparency, honest pricing and realistic expectations over cheap marketing gimmicks.
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How much effort and time do you need from me?We're here to save you time and effort. After completing the initial onboarding questionnaire, we only need three things from you: All your brand assets in a Google Drive folder (logos and images) Monthly updates about upcoming promotions or events Quick approvals before emails are setup to go live That's it - we handle everything else. Our goal is to make email marketing as hands-off as possible for you while driving real results for your business.
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Why are email marketing services typically more expensive than social media management or paid advertising services?Email marketing's higher cost reflects its complexity and value as a revenue-driving channel. While the concept seems simple - write emails and send them - proper execution requires significant expertise and resources. To understand the true value proposition, let's break down the potential return using conservative statistics: With 10,000 subscribers, a 30% open rate means 3,000 people open your email. If 5% of those who opened click through, that's 150 clicks. With a 10% conversion rate from clicks, you're looking at 15 sales. At a $75 average order value, that's $1,125 in revenue from a single email campaign. Sending 16 campaigns monthly could generate $18,000 in revenue. Scale this to 50,000 or 100,000 subscribers, and you're looking at potential monthly revenue of $90,000 to $180,000 per month, and that's just from email campaigns alone, before including revenue generated from automated flows like your welcome flow and abandoned checkout flow. Next, let's talk about marketing costs between paid ads and email marketing. While paid advertising charges on average $30-50 to reach 1,000 people (CPM), email marketing costs just $3 per 1,000 subscribers with a 10,000-person list. This cost drops even further as your list grows - at 50,000 subscribers, you're paying just $0.60 per 1,000 people reached. This shows how important it is to build an email list demonstrates the significant cost advantage of marketing to an engaged audience who has already shown interest in your brand. This demonstrates why building an email list is crucial for sustainable growth - you're marketing to an engaged audience at a fraction of the cost of other channels. Lastly, email marketing demands extensive expertise: responsive design across multiple devices, strategic automation setup, list segmentation, deliverability monitoring, and comprehensive analytics. The manual labor involved in crafting each email - from copywriting and design to proper setup and testing - requires both technical skill and marketing expertise. This complexity demands constant optimization through weekly campaigns, A/B testing, performance analysis, and proper list hygiene to maintain engagement. While social media and paid ads excel at acquiring new customers, email marketing drives consistent revenue from existing customers who already know and trust your brand. It's not about blasting weekly promotions - it's about building sophisticated automation and providing consistent value through high-quality campaigns that nurture customers throughout their entire lifecycle. The investment reflects email marketing's proven ability to generate 30-40% of total revenue through strategic, data-driven campaigns that turn one-time buyers into loyal, repeat customers proving that email marketing remains one of the most cost-effective and profitable channels for e-commerce growth.
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Where are you located?We're a husband and wife duo located in Toronto, Ontario, Canada. We're a new agency bringing over 5 years of corporate, small business, and e-commerce experience. Our mission is to grow and build an in-house team that's passionate about scaling e-commerce brands through email marketing.
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How long will it take before you start?Services start immediately after you sign up. After signing up, you'll get immediate access to your dashboard and Onboarding Questionnaire. Once completed, we'll begin researching your business and industry in-depth to create your email strategy. For automated flows, expect delivery within 5-10 business days depending on the number of emails. For monthly campaigns, we work on a weekly delivery schedule. You'll receive previews for review, and after your approval, we'll set everything up in your ESP. The longer we work together, the better we'll understand your brand and audience, leading to even better results and quicker turnaround times.
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What happens if I don't like what you create?If the initial email doesn't meet your expectations, we'll revise it based on your feedback until you're completely satisfied. Our goal is to create emails you truly love, and we'll make adjustments as needed within the original scope. Simply provide your feedback, and we'll keep refining until it's right.
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Will email marketing work for my e-commerce brand?Yes, but results will vary depending on several factors: the size of your email list, how many new subscribers you're adding daily, your product and offer, and how engaged your current subscribers are. Email marketing is like farming - you need to plant the seeds (grow your list), nurture them consistently (send valuable emails), and be patient as your crops (revenue) grow. You can't plant seeds today and expect a harvest tomorrow. You need to remain consistent in building your email list through organic and paid channels while sending valuable, engaging emails regularly. When you invest in email marketing for the long term, it becomes your most profitable retention channel - but like farming, it requires patience, persistence, and proper nurturing to yield the best results.
About Us
Welcome to Gummy Bear Marketing! We're Anderson and Carrie, a husband-wife duo passionate about helping DTC e-commerce brands thrive through strategic email marketing.
At Gummy Bear Marketing, we build long-term relationships with our clients, working closely to understand your brand, goals, and challenges. Our success is measured by yours, and we're committed to supporting your growth every step of the way.
Anderson brings over a decade of marketing experience and 13 years as a music educator, where he built a thriving piano studio from scratch. Carrie adds her creative flair, with 6 years of designing for 10 leading brands at one of America's largest promotional product suppliers.
Together, we craft email strategies that resonate, drive results, and captivate visually.
Our unique approach blends strategy, creativity, and a deep understanding of business growth. We aim to provide your customers with engaging, tailored experiences while helping your brand scale profitably. Our goal? To generate 30-40% of your total revenue through email marketing.
Your business is your baby, and we'll nurture it with the same care and attention we'd give our own. We're excited to bring our expertise, creativity, and passion to your team, turning your email marketing into a powerful growth engine.