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You are charged monthly based on our performance-based pricing model. Invoices are sent on the first day of the following month for services provided during the previous month, with payment due within 14 days. The amount charged is calculated as a percentage of the total email-attributed revenue we generated for your business during that month. This ensures our compensation is directly tied to the results we deliver. For example, for email marketing services provided from January 1 to January 31, you'll receive an invoice on February 1, with payment due by February 15. This billing approach aligns our success with yours - we only earn when we help you generate revenue through effective email marketing.

Email marketing is one of the most profitable ways to grow your e-commerce brand, yet many businesses overlook it. It's essential for customer retention, increasing lifetime value, and maintaining consistent engagement with your audience. 1. For every dollar invested in email marketing, you get about $42 in return. This high return comes from communicating with people who already know your brand, rather than constantly spending on new customer acquisition. 2. Your email list is a valuable asset you own. Unlike social media followers or paid advertising, you're not affected by platform changes or rising costs. With most people checking their email daily, you have a reliable way to reach your customers. 3. Most brands aren't using email marketing effectively. They focus heavily on paid ads to find new customers while neglecting their existing ones. This is a costly mistake - selling to existing customers is five times more profitable than acquiring new ones, with significantly higher success rates. 4. The key is implementing email marketing properly. This means having the right flows in place, maintaining consistent campaigns, and effectively segmenting your audience to only send to an engaged audience. When done right, regular email communication builds stronger customer relationships and drives predictable revenue growth. This is exactly how top brands are achieving 30-40% of their total revenue from email marketing alone. This is why we're passionate about helping brands unlock their email marketing potential. Through strategic automated flows and engaging weekly campaigns, we help our clients transform email from an underutilized channel into their most reliable and profitable revenue driver.

No, you'll never need to share your login credentials. After signing up for our services, simply add our work email as a team member to your ESP account. This gives us secure access to manage your email marketing while you maintain full control of your account. We'll guide you through the process to ensure we have access to everything needed to manage your email marketing effectively. Note: Some ESPs may require a plan upgrade to add additional team members.

Our primary day-to-day communication happens through Slack, where our team is available Monday through Friday from 10 AM to 6 PM Eastern Time. This allows for quick responses to your questions and updates on your campaigns. We keep all communication in written form to ensure transparency and accuracy. With everything documented, there's no room for misunderstandings or miscommunication. This means everyone involved in your account has access to the complete history of our conversations, leading to better service and consistent results.

Gummy Bear Marketing operates on a 100% performance-based model for email marketing services. We earn a small percentage of the total email-attributed revenue we generate for you, tracked via Klaviyo's default 5-day attribution window. We calculate revenue on a monthly cycle (first to last day of each month), with invoices sent on the first day of the following month. Only revenue from email flows and campaigns we create for your brand counts toward this revenue share. This performance-based approach means we only make money when you make money - creating perfect alignment between our success and yours.

Email marketing can seem overwhelming at first, but there's a clear path to get started. If you're a new brand or haven't set up email marketing yet, here's what we recommend: Start with these essential automated flows that will drive sales on autopilot: Welcome Flow (5-8 emails) Abandoned Checkout Flow (3-5 emails) Abandoned Cart Flow (3-5 emails) Post-Purchase Flow (5-8 emails) Review Request Flow (3-5 emails) Sunset Flow (3 emails) For monthly email campaigns, start with 1-2 emails per week to maintain consistent engagement with your audience. While there is an upfront investment to build these essential flows, they're designed to generate consistent revenue on autopilot. As your email list grows and more people enter your flows, you'll make your investment back quickly and see growing returns from there onwards. For more established brands, we recommend implementing the additional flows beyond the essentials to capture more sales opportunities and build deeper engagement. VIP Flow (3 emails) Back-in-Stock Flow (3 emails) Replenishment Flow (3 emails) Winback Flow (3 emails) Browse Abandonment Flow (2-5 emails) Site Abandonment Flow (1 email) Anniversary Flow (1 email) For monthly email campaigns, these brands should be aiming for 3-5 campaign emails per week. Remember, you don't need to build everything at once. Start with one flow per month plus regular campaigns. As long as you have a great product and you're consistently growing your email list through organic and paid traffic, your email marketing will drive significant results month over month.

Email campaigns are meant to keep your subscribers engaged and drive consistent sales, therefore we're going to create a variety of valuable, engaging content for your brand like: • Benefits and feature highlights • Product and category spotlights • Customer testimonials and reviews • FAQ and educational content • Tips, tricks, and how-to guides • Comparison and value proposition emails • Promotional and sales campaigns • Seasonal and timely offers Each campaign is designed to be short, quick, and provide micro value - focusing on just one product, category, offer, or idea. With attention spans shorter than ever, we ensure your customers get clear value within 3-5 seconds of opening the email. They should be able to skim through and completely understand the message before their morning coffee is done brewing. We alternate email campaigns between your best-selling products, categories, and offers. You'll fill out a quick questionnaire each month to let us know what products, categories, or offers you'd like us to promote the following month.

To get started with Gummy Bear Marketing, simply click the "Get Started" button on our website. Watch the 10-minute video to learn exactly how we can help grow your business through email marketing. Next, schedule a call with our team to discuss your goals and needs. If your business qualifies for our services, we’ll conduct a comprehensive email marketing audit tailored to your brand before beginning services. This ensures we start with a clear strategy designed to maximize your success.

ESP stands for Email Service Provider - a platform that allows businesses to create, send, and manage email marketing campaigns like Klaviyo, Mailchimp, ActiveCampaign, or Drip For e-commerce email marketing, our preferred ESP is Klaviyo as it's optimized for e-commerce brands and integrates seamlessly with Shopify. While we're comfortable working with any ESP, we recommend Klaviyo for its robust e-commerce features and ease of use. If you sign up for our monthly campaigns, we'll help you migrate to Klaviyo at no additional cost.

Yes, every email we create is uniquely crafted for your business. While we follow a proven, streamlined creation process, the end result is always fresh and unique. We build each campaign and flow from scratch, incorporating your brand voice, style, products, and images. Our expert copywriters and designers create fresh content specifically for your audience - we never use recycled templates. Each email is strategically designed to match your brand's unique goals and values.

No, you don't need to sign any long-term contracts. Gummy Bear Marketing offers services without setup fees, retainers, or long-term commitments, allowing you to cancel anytime with 14 days written notice before your next billing cycle. While we do require a small conditional deposit to start services, this is credited back to you as revenue is earned. Our model is designed to be 100% performance-based after the initial deposit period. Unlike traditional retainer models where you pay regardless of results, our performance-based approach means you only pay when we generate revenue for your business. We even offer a performance guarantee: if we don't generate enough revenue to cover your initial deposit within 3 months, we'll refund the difference, or we'll keep working for free until our services generate enough revenue to surpass your initial deposit, ensuring you achieve a positive return before our revenue share fully kicks in. We believe in earning your business through results, not contractual obligations. Our confidence in our email marketing expertise means we're committed to being your growth partner for the long term.

Yes, we do provide a performance guarantee. If we don't generate enough revenue to cover your initial commitment deposit within the first 3 months: We will refund the difference between the deposit and the revenue generated. OR We will continue working with you until our services generate enough revenue to surpass your initial deposit, ensuring you achieve a positive return before our revenue share fully kicks in. However, if you choose to cancel our services before the completion of the initial 3-month period, and we haven't yet generated revenue exceeding your deposit, no refund will be issued. This policy ensures we have adequate time to implement and optimize our strategies for your business while aligning our interests with yours.

We're here to save you time and effort. After completing the initial onboarding questionnaire, we only need three things from you: All your brand assets in a Google Drive folder (logos and images) Monthly updates about upcoming promotions or events Quick approvals before emails are setup to go live That's it - we handle everything else. Our goal is to make email marketing as hands-off as possible for you while driving real results for your business.

Email marketing's higher cost reflects its complexity and value as a revenue-driving channel. While the concept seems simple - write emails and send them - proper execution requires significant expertise and resources. To understand the true value proposition, let's break down the potential return using conservative statistics: With 10,000 subscribers, a 30% open rate means 3,000 people open your email. If 5% of those who opened click through, that's 150 clicks. With a 10% conversion rate from clicks, you're looking at 15 sales. At a $75 average order value, that's $1,125 in revenue from a single email campaign. Sending 16 campaigns monthly could generate $18,000 in revenue. Scale this to 50,000 or 100,000 subscribers, and you're looking at potential monthly revenue of $90,000 to $180,000 per month, and that's just from email campaigns alone, before including revenue generated from automated flows like your welcome flow and abandoned checkout flow. Next, let's talk about marketing costs between paid ads and email marketing. While paid advertising charges on average $30-50 to reach 1,000 people (CPM), email marketing costs just $3 per 1,000 subscribers with a 10,000-person list. This cost drops even further as your list grows - at 50,000 subscribers, you're paying just $0.60 per 1,000 people reached. This shows how important it is to build an email list demonstrates the significant cost advantage of marketing to an engaged audience who has already shown interest in your brand. This demonstrates why building an email list is crucial for sustainable growth - you're marketing to an engaged audience at a fraction of the cost of other channels. Lastly, email marketing demands extensive expertise: responsive design across multiple devices, strategic automation setup, list segmentation, deliverability monitoring, and comprehensive analytics. The manual labor involved in crafting each email - from copywriting and design to proper setup and testing - requires both technical skill and marketing expertise. This complexity demands constant optimization through weekly campaigns, A/B testing, performance analysis, and proper list hygiene to maintain engagement. While social media and paid ads excel at acquiring new customers, email marketing drives consistent revenue from existing customers who already know and trust your brand. It's not about blasting weekly promotions - it's about building sophisticated automation and providing consistent value through high-quality campaigns that nurture customers throughout their entire lifecycle. The investment reflects email marketing's proven ability to generate 30-40% of total revenue through strategic, data-driven campaigns that turn one-time buyers into loyal, repeat customers proving that email marketing remains one of the most cost-effective and profitable channels for e-commerce growth.

We're a husband and wife duo located in Toronto, Ontario, Canada. We're a new agency bringing over 5 years of corporate, small business, and e-commerce experience. Our mission is to grow and build an in-house team that's passionate about scaling e-commerce brands through email marketing.

Services start immediately after you sign up. After signing up, you'll get immediate access to your dashboard and Onboarding Questionnaire. Once completed, we'll begin researching your business and industry in-depth to create your email strategy. For automated flows, expect delivery within 5-10 business days depending on the number of emails. For monthly campaigns, we work on a weekly delivery schedule. You'll receive previews for review, and after your approval, we'll set everything up in your ESP. The longer we work together, the better we'll understand your brand and audience, leading to even better results and quicker turnaround times.

If the initial email doesn't meet your expectations, we'll revise it based on your feedback until you're completely satisfied. Our goal is to create emails you truly love, and we'll make adjustments as needed within the original scope. Simply provide your feedback, and we'll keep refining until it's right.

Yes, but results will vary depending on several factors: the size of your email list, how many new subscribers you're adding daily, your product and offer, and how engaged your current subscribers are. Email marketing is like farming - you need to plant the seeds (grow your list), nurture them consistently (send valuable emails), and be patient as your crops (revenue) grow. You can't plant seeds today and expect a harvest tomorrow. You need to remain consistent in building your email list through organic and paid channels while sending valuable, engaging emails regularly. When you invest in email marketing for the long term, it becomes your most profitable retention channel - but like farming, it requires patience, persistence, and proper nurturing to yield the best results.